Associate Creative Director & Writer
CG-slider-700x348.jpg

Cover Girl

 

Cover Girl 

The objective: make “Easy. Breezy. Beautiful” relevant to new consumers, and motivate them to buy now. The solution: an unprecedented multi-tiered sampling campaign that included direct mail, magazine inserts, interactive displays, and makeovers at point-of-sale.  Redone today, this campaign would be re-imagined for web and social.