Associate Creative Director & Writer
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Schick “Rock Your Legs”

Social Media Promotion


 Schick Women
“Rock Your Legs”

When Schick Women and Skintimate joined forces with Universal’s Pitch Perfect 2 to help women “rock their legs,” the results were “aca-awesome!”  A branded acapella video went super viral while two promotions engaged thousands of women to pick the winners of a national acapella competition and test their Pitch Perfect Trivia IQ!


Created with JWT

promotion overview




Mobile Sites

Aca-Battle Sweepstakes


Pitch Perfect 2 Trivia Quiz