Spiriva
Helping patients one day at a time
When research showed that many COPD patients failed to use Spiriva once daily as directed, Spiriva needed a way to increase compliance. The result: Breathing Smarts, a comprehensive online support program that helped patients form healthy daily habits to manage COPD. Program features included: a rich media website with videos and interactive tools plus motivational weekly e-newsletters and daily medication reminders.
Rich Media Patient Website
Motivational Weekly Newsletters
Daily Medication Reminder
