Hello, I’m Paula.
Wordsmith. Storyteller.
And award-winning ACD.
For over 15 years, I’ve enjoyed connecting consumers to some of the world’s leading consumer and healthcare brands — whether it’s introducing a new generation to Cadillac, empowering Gen Z women with social media campaigns for Schick, or inspiring people with HIV to live their best lives with Cabenuva, the first complete long-acting treatment for HIV.
While I cut my creative teeth in the world of consumer promotion, I’ve dedicated myself in recent years to creating omnichannel campaigns for several major pharmaceutical brands. Today, my work spans several key healthcare categories including diabetes, heart health, COPD, women’s health, diet and nutrition, CKD, HIV, and many more.
What do people like about me? To quote a few of my colleagues, “Paula is a strategist in writer’s clothing,” “a dream collaborator,” “a one-person idea factory,” “a true partner,” and “just what you need in a writer.” And when “everyone else is losing their head and blaming it on you, you’ll find Paula calmly at work solving the issue at hand with grace and brilliance.” As one CD put it, “Paula made my job easier, for sure.”
What drives me now? Any person, brand, company, or cause that strives to do well to do good. And a passionate desire to make a meaningful difference in the lives of others.
Why should we talk? Because the right words matter.
