Hello, I’m Paula.
Fearless crafter of words and ideas, ready for my next adventure.
With over 15 years of experience, I have created campaigns that span 35 clients, 10 major industries, and all media types.
From a breakthrough campaign for Cadillac that attracted nearly 1 billion views and a Globe Grand Prix to an empowering social media campaign for Skintimate to a national launch for a new diabetes drug, I’ve enjoyed the challenge — and the adventure.
What do clients and colleagues like about me? I follow the North Star of strategy but know when to take the road less travelled. I’m an “anti diva,” a “thinker,” and a “doer.” And I’m unstoppable, creating entire websites in days and pitch concepts in hours. And did I say, I’m fearless.
What drives me now? Any person, brand, company, or cause that strives to do well to do good. And a passionate desire to make a meaningful difference in the lives of others.
Why should we talk? Because the right words matter.
Let’s connect >